NRF issues positive 2018 holiday retail sales forecast

by Jeff Berman

The National Retail Federation said earlier today it is feeling fairly positive about 2017 holiday season retail sales.

These sales, as defined by the NRF, are sales in the months of November and December and exclude autos, gas, and restaurant sales. For 2017, NRF is calling for holiday retail sales to be up 3.6%-4% annually, coming in at an estimated total between $678.75 billion to $682 billion, which is ahead of last year’s $655.8 billion, even at the lower end of the 2017 estimate.

What’s more, NRF said that 2017 would top or exceed 2016’s holiday retail sales tally of 3.6%, as well as the five-year average of 3.5%.

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