N.Y. Pastry Company Planning Phila. Expansion

by Kenneth Hilario

French macarons are the hottest trend that keeps on trending, and more folks in the Philadelphia region will soon get their fix.

New York-based Woops! launched in 2012 because its founders saw a need in the market. There are already two in-mall locations in the Philadelphia region – Cherry Hill Mall in New Jersey and the Christiana Mall in Newark, Del. – and the company is aiming for more.

Woops! is eyeing major retail destinations like the King of Prussia Mall and the Willow Grove Park Mall, which is currently in negotiations, according to Joseph M. Purifico of JBC & Associates.

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