Mall Operator Gives Online Retailers a Spot With ‘In Real Life’ Shop

by Daphne Howland
RetailDive.com

Dive Brief:

General Growth Properties is amping up its retail operations with a “living lab” dubbed “In Real Life,” in partnership with retail pop-up architecture company The Lionesque Group. The concept is “an immersive shopping experience that fosters the human connection between you and brands in today’s digital age within an omni-channel storefront,” according to GGP’s Chicago-based Water Tower Place website.

It’s essentially a store that allows e-commerce retailers to serve mall customers. Participating retailers, which will also have access to data compiled from the brick-and-mortar visits, must be ready to drop-ship orders because inventory won’t be held on the spot, according to a report from Glossy.

Read complete article >

Publications of ICSC

1221 Avenue of the Americas, 41st Floor
New York, NY 10020
Phone: 781.709.2420
Fax: 781.829.1042

© 2000-2017 International Council of Shopping Centers

DRIVE business.
Make MONEY.
Find UNIQUE concepts.
DISCOVER hot products.