Keep On Poppin’ On: Pop-Up Shops Gain Popularity in Tucson as Entrepreneurs use the Concept to Reinvent Their Craft

by Elena Gonzalez
TucsonWeekly.com

Tucson, AZ – The “pop-up” trend has gained much attention in Tucson in the last few years thanks to an up and coming chef, an innovative restaurant owner, and a couple of creative entrepreneurs. Pop-ups—temporary shops or events that typically last anywhere from a day to a few months—have been popular in big cities, but Tucson has recently become a hub for a variety of inventive pop-ups.
Traditionally, pop-ups are retail stores offering a variety of goods for a short amount of time.

Cultivate Tucson co-owners, Claire Seizovic and Kristin Tovar, saw Tucson as the perfect location for pop-up shops and decided to start their own shop brand in 2015.

“Tucson is definitely going through a creative renaissance right now,” Seizovic said in regards to why it is the right time for these unique markets in Tucson. Cultivate Tucson’s shops feature local artists and designers and are hosted in under-utilized spaces. Seizovic said the benefits of having a pop-up shop in comparison to a regular brick-and-mortar retail store include cost, momentum, and marketing. She said since the markets are a once a-year, one-day event the need for constant marketing isn’t there and the temporariness adds a hype aspect that encourages people to attend. “If you know its always available, it becomes less exciting,” Seizovic said.

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