How Indochino Used Pop-ups to Transition from Clicks to Bricks

by Drew Green

Without a doubt, ecommerce is a huge force in today’s retail landscape.

With consumers spending billions of dollars every year in North America, people are shopping online, and shopping a lot. Many online brands are now looking to evolve their relationship with their customers by opening retail locations in key markets that offer shoppers convenient and curated retail experiences right where they live. This clicks-to-bricks phenomenon has been pioneered by successful online consumer brands like Warby Parker, Bonobos, Indochino, and now, even Amazon is getting in the omni-channel game.

This month, Indochino opened its eighth showroom—the first of several planned additions for 2016. It’s been less than two years since we opened our first showroom, and currently our retail stores make up almost 50 per cent of the business. The decision to become an omni-channel brand was clearly right for us.

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