ICSC: Technology and Personalization Drive the Retail Experience

by Deena M. Amato-McCoy

As shoppers demand a streamlined, more personalized shopping experience, retailers are adopting solutions that can draw customers into their stores.

This was revealed in the “ICSC Retail Technology Survey.” The report, which was conducted February 16-19, surveyed 1,022 adults 18 years of age and older.

Consumers of all ages want more access to information — and they expect retailers to respond to this demand.

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