Herschel Brews Refreshing Retail Strategyby Maria Spitale-Leisk
Vancouver, BC – One of the Deep Cove brothers behind Herschel Supply Co. won’t say how a lemonade stand used to promote their new pop-up shop landed on top of Quarry Rock.
“It’s a trade secret. But, I can tell you that we did have a couple volunteer firemen involved,” says Lyndon Cormack in an email to the North Shore News.
The new pop-up is positioned smack in the middle of Deep Cove’s main drag, Gallant Avenue, and right in the height of tourist season. It’s a refreshing marketing strategy, by all accounts.