Gwyneth Paltrow’s goop to Host South Coast Plaza Pop-upby Hannah Madans
Costa Mesa, CA – Gwyneth Paltrow’s lifestyle brand goop will have a pop-up shop starting Friday, May 12 in Nordstrom at South Coast Plaza.
The pop-up, or temporary store, will feature clothing, accessories, beauty, fitness, self-care and home goods. Items include goop’s own line and items picked from goop’s digital shop.
“Our pop-ups have been an incredible opportunity to really connect with our readers and shoppers across the country — this partnership with Nordstrom allows us to provide that experience on a heightened level of scale, touching new markets and shoppers in the process,” said Gwyneth Paltrow, Founder and CEO of goop, in a statement.