Faster, Cheaper, More Direct: Why Hong Kong’s Pop-Up Shops are Here to Stay

by Divia Harilela

Retail may be suffering in Hong Kong, but pop-up shops and events have proven to be a lucrative opportunity for designers and brands looking to reconnect with the local consumer.

Although the pop-up isn’t a new concept, all segments of the market are welcoming it, as a testing ground for everything from disruptive concepts to specific products and categories, while offering shoppers a more personalised brand interaction.

“Pop-ups have proven popular when it comes to pushing out new product lines and creating unique experiences, says Kit Chan, co-founder of PopUp Angels, a unique service that helps retailers find short-term spaces while handling logistics and set-up.

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