European Invasion at King of Prussia Mall: French Kids’ Retailer Orchestra is the Latest

by Suzette Parmley
Philly.com

King of Prussia, PA – The French champagne and wine were flowing at the V.I.P. reception for Orchestra, France’s premiere baby/children’s fashion retailer and the sixth largest in the world – on Monday night.

In a large, 4,400-square-foot space on the second level of upscale King of Prussia Mall, guests – mostly from the French community on the Main Line and employees at the French American Chamber of Commerce – were treated to French biscuits called “gavottes,” to celebrate Orchestra’s first store in the United States.

“The opportunity was there,” said Pierre Mestre, founder and Chairman of the Board of Orchestra Premaman, on why after conquering nearly every other continent – including Asia and North Africa – the brand finally opened to American shoppers at 10 a.m. Tuesday under a big sign: “Orchestra – French Fashion for Kids.”

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