Drake-Endorsed OVO Clothing Brand Opens New Store at Toronto’s Yorkdale Mall

by Karen Bliss
Billboard.com

Toronto, ON – A new standalone store for October’s Very Own, the clothing brand of Drake’s business partner Oliver El-Khatib, opened in Toronto’s Yorkdale Shopping Centre Saturday (Aug. 5).

The mall, Canada’s fourth largest, is located about 10 minutes away from where Drake grew up in Forest Hill.

Lines began forming Friday 8 a.m. to get first dibs on the OVO gear, Yorkdale publicist Adrienne Simic tells Billboard. “People will be moved outside overnight and then back in at 5:30 a.m.” On Saturday, she reported more than one thousand people had lined up.

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