How Retail is Bringing Shoppers Back for More

by David McGlothlin
AZBigMedia.com

Why someone returns to a store or shopping center can be hard to peg but most shoppers want stores to be a hub for convenience and entertainment where experiential retail merges with things to do outside of shopping.

According to a recent Coldwell Banker Commercial Affiliates survey, shoppers still value traditional brick-and-mortar shopping experiences. In fact, nearly half of Americans prefer to make purchases in a store instead of shopping online.

Commercial real estate professionals are exploring ways to facilitate the perfect customer experience through two emerging trends in the retail industry — experiential retail and destination making.

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