Macy’s and Etsy Open a Millennial Magnet in Manhattan

by Gina Acosta

Manhattan, NY – Macy’s has partnered with one of the hottest online retailers to open a pop-up shop of handmade wares at its legendary store in Manhattan.

A team of buyers from Macy’s hand-selected more than 50 products from eight designers for the new Etsy Shop at Macy’s in Herald Square. The assortment features stationery, jewelry and homewares, and also includes five unique items designed exclusively for Macy’s from Sol del Sur, Meera Lee Patel, and Modern Mud.

The Etsy Shop will be refreshed with new products every six to eight weeks, focusing on a different theme during each selling cycle. This partnership offers the opportunity for these Etsy sellers to share their designs with the tens of thousands of customers from around the world that visit Macy’s Herald Square each day. The Etsy Shop at Macy’s is located on one below, the newly renovated lower level of Macy’s Herald Square.

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