Why is e-commerce Eyeing Brick and Mortar?

by Uptin Saiidi
CNBC.com

Even as online shopping sales continue to grow, more e-commerce players are proving that the physical space should not be ignored. Google recently opened its first-ever shop in London to sell Android phones, Chromebook laptops and other gadgets. Meanwhile, Amazon is reportedly exploring a new kind of retail vision to sell products in a brick-and-mortar setting. But how does an online retailer justify the cost of setting up a brick-and-mortar shop? One solution is testing the waters with pop-up stores, where the retailer can experiment with a physical location without committing to a long-term lease.

Read complete article >

Publications of ICSC

1221 Avenue of the Americas, 41st Floor
New York, NY 10020
Phone: 781.709.2420
Fax: 781.829.1042

© 2000-2017 International Council of Shopping Centers

DRIVE business.
Make MONEY.
Find UNIQUE concepts.
DISCOVER hot products.

For only $29.95 you can have the industry's #1 resource.

Subscribe today and save!