Spring 2014
Your Customers Will “Like” This

Looking for ideas for meaningful and popular content on Facebook? Here are some.

Have you ever posted something on your Facebook page and felt like you were just talking to yourself?

Consumers are busy, just like you, and are navigating the Internet at lightning-fast speeds. So now more than ever it’s crucial to post meaningful content on social media. You need to be posting content that speaks to them so it grabs their attention, feels relatable and adds values.

Here are some ideas for Facebook posts (with examples) to help you stand out from the competition and increase engagement.

1. Product in use

Showing your product in use encourages customers to invest in it and possibly to buy more. Go one step further and have them share their use ideas on your wall.

Tip: You can create a collage of pictures using tools like PicMonkey.com or Canva.com.

Example: LAKA Manicure Express
What: Showcase several designs
Why it works: The use of a photo, which has heavier weight according to Facebook’s algorithm, will typically be shown to more people. Encourages customers to try their own designs.


2. Sneak peek

Customers love getting a first look at what’s coming soon and just arrived.

Example: 3D Games
What: Sneak peek of an item just arrived.
Why it works: Promotes both the product and store at the same time.


3. Timely and relevant content

Posting content that is timely and relevant (and funny) can get great engagement.

Example: Cellairis
What: Product placement for Groundhog Day
Why it works: Not only is this a cute animal picture, which typically gets good engagement from online audiences and can sometimes go viral, but Cellairis has also used their products in the image, creating product awareness.


4. Showcase seasonal and popular items

Consumers also love knowing what’s hot. Showcase popular items by posting pictures and saying things like, “These are selling fast!” “*Popular Item Alert* Get This Before They’re Gone!”

Example: Mrs. Fields
What: Limited-time red velvet cookies sale
Why it works: Saying that they’re available for a limited time only creates a sense of urgency and sales.


5. Contests

One of the best ways to boost engagement and get more people commenting and liking is through contests.

Example: Hi-Dow
What: A basic contest
Why it works: Contest rules are simple so customers don’t have to go out of their way to participate. Deadlines and other conditions are clearly explained.


Tip: This contest could have gotten more exposure with a picture of the product to be won. Make sure you have a contest strategy—are you trying to build Likes, email addresses, store exposure? How long will you run the contest? How will you notify winners? How will you promote the contest? When you have a strategy with clear goals, you’ll have a more successful contest.

6. Give expert tips

Last, but certainly not least, post tips and helpful resources on your Facebook page. Do you have great taste? Do you have an eye for fashion or decorating? Do you have the best recipe for certain holidays or gift giving advice for men or parents? Remember, consumers are busy and you need to offer them something in exchange for their time.

Example: Traeger Pellet Grills UTC
What: Recipe share
Why it Works: Shares a tip while using product.


Crystal Vilkaitis

Crystal Vilkaitis is the owner of Crystal Media, a company dedicated to helping independent retailers market online. Vilkaitis started Social Edge, an online membership group exclusive to retailers looking to gain an edge over competition using online tools. For more information visit crystalmedia.co.
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