Winter 2017
Top 10 Industry Trends of 2017

8: You’re where? Creative pop-up spaces

When H&M decided it wanted to showcase an upcoming swimwear line, it set up a pop-up shop on … the beach. Unusual concepts and locations for pop-up shops will continue to make waves this year. Similarly, a Game of Thrones pop-up in Los Angeles was hosted in a shipping container, delivering a gritty urban ethos that mirrored the famous HBO series.

Cayley has seen a large variety of pop-ups in diverse settings from hotels to the street in innovative containers. Years ago the Target Boat even set up a pop-up shop on a boat off of Chelsea pier in New York City. “The idea here is to look at more unique environments that may be on brand for you as well,” Cayley says.

Shopping areas can capitalize on this segment by making room in mall parking lots or even bringing in the uniqueness in other ways through events and plenty of sparkle to really draw the crowds in.

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Patricia Norins

Patricia Norins serves as VP of Specialty Retail & Publications at the International Council of Shopping Centers (ICSC). Considered the authority on specialty retail, she has been tracking the industry for the past thirty years. Norins is Publisher of Specialty Retail Report, the voice of the specialty retail industry (carts, kiosks and pop-up stores). SRR has a readership of more than 75,000 each quarter.

Poornima Apte

Poornima Apte is a Boston-area freelance writer and editor specializing in retail and the book publishing industry. Learn more at wordcumulus.wordpress.com.
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