Co-owner and CEO
Bottle & Bottega
Jill Kerner Schon
The Paint Bar
The hottest trend in experiential retail is blazing a winning path by combining art, entertainment and profits.
Kate King would not call herself an artist. In fact, when her friends suggested they get together for a paint and wine event, she was slightly skeptical, but still excited about doing “something
different and fun,” she says. King, of Ambler, PA, was not only surprised by the results of her painting, but equally enthusiastic to see everyone’s interpretation of it. Although each group member painted the same image, a tree with multi-colored leaves, no two were alike.
King is not alone. Art novices across the country are flocking to paint-and-wine studios as today’s latest twist on a fun night out. With an entertainment business model targeting all ages, and franchise opportunities that make it as easy as a paint-by-numbers kit, if you’re a retailer that loves to put on a party—this is a concept you’ll certainly want to consider.
We profile three paint-and-wine businesses—one independent and two franchises—to find out what draws people in, again and again. Join the fun and read on.