Summer 2013
Graphic(s) Language

We have all heard the phrase, “a picture is worth a thousand words.” When properly selected, pictures and graphics can translate into real money for your business.

Good graphics can provide powerful visual signals to the buyer. When designing with them, it is important to strategically think through all the elements to be used and what the design intent is. The brand, product, and end user are all central to the decision-making process when laying out your design.

Graphics should not only harmonize with the product but enhance its impact so your target customers can absorb the message easily. Whether providing identity, information, provoking an emotion or positioned to merely grab attention, here are a few good examples of how graphics can work for you:

Seacret-copyNatural Beauty

Water graphics and blue colors were incorporated into the Natural Beauty RMU to enhance the packaging and create an emotional calm and relaxed atmosphere in the design. Utilizing colors that match the product line creates uniformity and presents a strong visual.

TraeggerGrills-copyTraegger Grills

Backlit signage provides vivid color and helps generate an emotional response to the product. Monitor graphics and media contribute additional reinforcement while lending to the sophisticated design.

JustBrewIt-copyJust Brew It

Bottle caps are individually routered and applied atop each other. Along with lettering, they stand out and provide great dimension. Colors are carried throughout the store.


An innovative (albeit apparent) way for usage of graphics is to work with the sweatshirts this RMU sells. They provide signage opportunities for the business’s logo and illustrate how to use the product. The RMU reinforces this message through the use of monitor graphics and vinyl.

Brett Beaudette

Brett Beaudette serves as Lead Retail Designer and Design Manager for Mall of America, in addition to owning his own design consulting business, Ideal Productions & Design. Beaudette specializes in creating unique and successful inline, kiosk and RMU designs and merchandising strategies. He has been featured on HGTV and Travel Channel specials for his mall holiday décor and store design sets, and can be reached at
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