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Winter 2014
Finding (P)inspiration

Pinterest is not only a great marketing tool, it’s also one of the best places to find merchandising and design inspiration for your specialty retail business.

To find useful and actionable ideas you can put to work, you first need to know how to effectively search on Pinterest and dissect the search results you get.

Kiosks

Search solutions

There are two ways to search on Pinterest. The first is by entering a keyword, phrase or hashtag in the search box located at the top left section of the website. This will provide more relevant results when looking for something very specific.

You can also use this area to search for broad words like “display” or “retail,” especially if you’re in the mood to go through lots of pins and brainstorm ideas that you can implement into your own business.

You can also search by category, which is the button just to the left of the search bar. This will display pins that have been added to boards that are the same category you are searching for. Example: If you click on “Design” you’ll see pins from users who have added those pins onto a board with the category “Display.” Results will be from all Pinterest users, whether you follow them or not.

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Dissecting the search

From the graphic, you can see the keyword used is “kiosk merchandising.”

To the left of the red arrow, you’ll find Pins, Boards and Pinners. You can select each section and search by individual pins, board or user. The easiest way to search, and the way to find the most content is by searching Pins, however clicking on Boards and Pinners might get you some additional ideas.

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Note: When searching Pinners, you’ll only find users who have the exact keywords you’re searching for in their username. Example: There are no pinners that show up for “kiosk merchandising” because there is not a Pinterest user that has “kiosk merchandising” within their username.

Within the red box section you can search all pins, or just your own. When trying to find new merchandising and display ideas, you’ll want to search all pins that Pinterest defaults to.

Key keywords

To find good merchandising ideas for your kiosk, try using these keywords in the search bar:

  • Retail
  • Display
  • Merchandising
  • Kiosk
  • Kiosk Merchandising
  • Cart Merchandising
  • Kiosk Display
  • Fixtures
  • {product/category/location} kiosk—example: toy kiosk, outdoor kiosk

Also, depending on the types of products or services you sell, there might be a category that’s relevant like Women’s Fashion, Food and Drink, Gifts, Hair & Beauty, Home Decor or Photography.
When adding a new board to your own profile, make sure you always select a category for the board. This will help some of your pins get seen if someone is searching through that specific category on Pinterest.

Add your own kiosk and cart pictures to become a design inspiration for others, this will also help gain additional exposure for your business.

Outdoor-RMUs

Crystal Vilkaitis

Crystal Vilkaitis is the owner of Crystal Media, a company dedicated to helping independent retailers market online. Vilkaitis started Social Edge, an online membership group exclusive to retailers looking to gain an edge over competition using online tools. For more information visit crystalmedia.co.
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