Doing the Numbers
Industry holiday data and what they mean for your specialty retail business.
Return fraud can cost your business real money. Given the high percentage of retailers who have experienced employee return fraud, it’s time to pay closer attention to your hiring pool.
You know an email marketing campaign isn’t worth much if your customer doesn’t open it. But there is hope. The rate of email openings is expected to top 50% in the next six to 12 months. So make sure an email marketing strategy is a big part of your sales plan—especially for the holidays.
Blame it on the Boomers
Wrinkle creams? Dead Sea Salts? Oh yes! The U.S. market for cosmeceutical products is projected to reach $8.5 billion in 2015 thanks in large part to the aging Boomer population. Make sure to stock up!
U.S. consumers are expected to spend $327 billion online in 2016, up 45% from $226 billion this year. What strategies do you have in place to cash in on this ballooning platform?
Source: Forrester Research Inc.
That’s the Way I Like it
Consumers “like” a brand on Facebook either because they are a customer or because they want to receive discounts and promotions (57%). If you’d like to convert an existing customer to a Facebook fan, check out our story on page 44.