Beauty on the Go
A special confluence of fashion, fun and social media has meant boom times for beauty services.
Already very common in areas such as New York, Los Angeles and Boston, blow-dry bars are starting to pop up around the county. They are being embraced as a quick inexpensive way to get an arresting do. Celebrities are getting in on the act, opening their own blow-dry bars—Rachel Zoel launched DreamDry in New York and Gwyneth Paltrow teamed up with her hair stylist to open Babaii Blow Dry bar in Brentwood, CA.
Drybar is one of the leading players in the burgeoning industry. CEO, Michael Landau, says the company has “been sort of on a rocket ship here in terms of our growth.” Drybar has grown from four locations and $1.5 million in revenue in 2010 to 25 locations and $19 million in revenue in 2012. By the end of 2013, Landau will have close to 3,000 employees and more than $40 million in revenue.
Nail art is on the rise due to the prevalence of fashionable designs on social media sites such as Pinterest. In addition, celebrities such as Katy Perry and Zooey Deschanel are contributing to the fashion trend by showing off clever designs on the red carpet.
While some are choosing DIY home methods for decorating their nails, many consumers are also going to the spa in droves according to NAILS Magazine. In fact, industry data reveals record-breaking growth from 2012 to 2013 with $7.47 billion being spent on nail services (up from $7.3 billion in 2011).