Spring 2015
18th Annual Visual Victories Awards

Best Promotional Display

Winner – Tourism Victoria

Retailer: GMR Marketing
Location: Coquitlam Centre, Coquitlam, BC, Canada
Center/Owner: Morguard Investments Ltd.
Entry submitted by: Barbara Hellinga-Cady
Visual Merchandiser: n/a

Tourism Victoria pulls together this colorful promotion with great detail. Judge Paradeis comments, “Nice interactive display that keeps the shopper involved with the phone booths.” The floor graphics anchor the display while helping to tell Tourism Victoria’s story—that it’s time to take a vacation to their corner of Canada. Use of complementary blue, orange and purple hues immediately draw your attention to the display. The phone booths are iconic and reminiscent of days past and invite shoppers to stop and explore. Judge VanDrisse comments, “I was really drawn in to what was going on with the phone booths.” It’s a very creative and fun interactive display unit.

Best-Promo-Cart_2015_1st

First Runner-Up – Neutrogena Petit Salon

Best-Promo-Cart_2015_2ndRetailer: La Prod Création D’Événements Inc.
Location: Place Rosemere, Quebec, Canada
Center/Owner: Morguard Investments Ltd.
Entry submitted by: Sophia Lavergne
Visual Merchandiser: n/a

Neutrogena’s soft white color palette of this promotion helps present a clean and elegant atmosphere.
The display is well balanced and anchored with dark blue carpeting that helps the shopper maintain focus on Neutrogena’s line of dermatologist-recommended skincare products. Fixtures of varying heights—from low tables to tall bookshelf-style furniture—provide a path for the customer to explore the merchandise. Judge Cardall comments, “I love the hominess feel of this location. The flooring anchors the location; the cabinets are soothing and reflective of the product. All angles are merchandised or are addressed for the consumer to look at; very well executed.”

Second Runner-Up – Bell Fibe

Best-Promo-Cart_2015_3rdRetailer: Bell Mobility Inc.
Location: Place Rosemere, Quebec, Canada
Center/Owner: Morguard Investments Ltd.
Entry submitted by: Sophia Lavergne
Visual Merchandiser: n/a

Bell Fibe uses a modernistic approach to its winning design. Maintaining strong brand association by using the company’s logo colors of white and cobalt blue, the display’s fixtures and contrasting colors drive the eye to explore. By incorporating the use of monitors, this display continues to tell its story—whether occupied by staff or not. Curved seating and a potted plant invite shoppers to stop by and learn more about Bell Fibe’s TV subscription service. Judge Fisher comments, “Interesting, bright and compelling design!”

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Brett Beaudette

Brett Beaudette serves as Lead Retail Designer and Design Manager for Mall of America, in addition to owning his own design consulting business, Ideal Productions & Design. Beaudette specializes in creating unique and successful inline, kiosk and RMU designs and merchandising strategies. He has been featured on HGTV and Travel Channel specials for his mall holiday décor and store design sets, and can be reached at brett@idealpd.net.
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