Spring 2015
18th Annual Visual Victories Awards

Best Kiosk Display

Winner – Mistura

Retailer: Fernando Delgado
Location: Westfield Valley Fair, Santa Clara, CA
Center/Owner: Westfield
Entry submitted by: Meiling Chuong
Visual Merchandiser: Mistura

Mistura’s kiosk grabs your attention with its unique shape with contours that produce a sense of movement within the design itself. The use of wood throughout this kiosk suggests sustainability and craftsmanship—the same values that are present in the company’s line of timepieces that are handcrafted from wood and other renewable resources. The kiosk is anchored with wood flooring to help pull all elements together. Judge Thomas states, “Watches are a challenging product to display well. I think this kiosk has done an incredible job by creating a unique display to showcase their product, while maintaining a low profile not blocking the sightlines of the surrounding retailers. The natural wood tones are warm and inviting.” The merchandising strategy suggests that these watches are unique and, in fact, Mistura says each of its timepieces are original, exotic designs that take up to 85 hours to create.

Best-Kiosk-Display_2015_1st

First Runner-Up – Deja Vu Cosmetics

Best-Kiosk-Display_2015_2ndRetailer: Deja Vu Cosmetics
Location: Westfield Annapolis and Montgomery, Annapolis/Bethesda, MD
Center/Owner: Westfield
Entry submitted by: Michelle Kreitz
Visual Merchandiser: Wide Angle Marketing

Deja Vu Cosmetics—manufacturer and importer of original Dead Sea mineral products like mud masks, body scrubs and eye-lifting serum—combines simple sleek lines along with movement and backlit graphics to tell the story of its cosmetic line. Judge Baker comments, “Excellent, clean, neat, sleek and professional.” The design allows for you to actually enter the kiosk and feel very removed from the common area of the mall. This helps shoppers focus on the skincare and spa products and allows for discussions with sales staff about the company’s anti-aging and rejuvenating treatments.

Second Runner-Up – Clonhadas

Best-Kiosk-Display_2015_3rdRetailer: Clonhadas
Location: Miami International Mall, Doral, FL
Center/Owner: Simon Property Group
Entry submitted by: Wendy Lissette Chao
Visual Merchandiser: Eduardo Nassiff, Ganassi Design, Inc.

Clonhadas’ kiosk pulls together the theme of a good night’s sleep—with its line of comfy pajamas for the entire family—through the use of contrasting white and black colors and a unique fixture design that includes a cute, three-dimensional sheep that doubles as a product display. Judge Paradeis says, “Nice curves and design makes this an eye-catching kiosk.” A large backlit sign monument with lifestyle images help tell the story of comfort and style.

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Brett Beaudette

Brett Beaudette serves as Lead Retail Designer and Design Manager for Mall of America, in addition to owning his own design consulting business, Ideal Productions & Design. Beaudette specializes in creating unique and successful inline, kiosk and RMU designs and merchandising strategies. He has been featured on HGTV and Travel Channel specials for his mall holiday décor and store design sets, and can be reached at brett@idealpd.net.
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