HandtoNeckBefore1-copy-350x277.jpg

Winter 2014
Makeover Magic

How do you convert boring and cluttered to head-turning and attention-getting RMUs? We visit some examples to show you how it’s done.

Curb the Clutter

(Before)
Before

There’s too much visual clutter in this presentation and the eye is unable to rest and focus on the merchant’s offerings. Additionally, the signs are unprofessional. A little organization should do the trick.

Notice the use of the cubbies. The fixtures are exactly the same but merchandise has been compartmentalized and displayed in a fashion that capitalizes on textures, colors, patterns and sizing. This technique allows products to support each other and create a bolder statement. This not only helps the customer to clearly focus on what you are selling, it makes it easier for them to shop, and increases your products’ perceived value.


Christina Pupolo, visual merchandiser; Bramalea City Centre, Morguard Investments
After
Christina Pupolo, visual merchandiser; Bramalea City Centre, Morguard Investments

A Pop of Pink

(Before)
Before

The presentation on the left, with the dull beige wraps, lacks excitement and mood and also white space. A little contrast for pop is desperately needed.

The pink adds a bold contrasting color and helps draw the eye. By repositioning the displays into smaller groupings and using display busts of the same size and look, necessary white space is elegantly created. The addition of props in like finishes helps to set the environment.


(After) Greta Johnson, visual merchandiser; Fox River Mall, GGP
After
Greta Johnson, visual merchandiser; Fox River Mall, GGP

The Bare Necessities

(Before)
Before

Sometimes too much of a good thing can be a bad thing. This RMU is a clear example. The over-merchandising of the cart leads to too much clutter and the display lacks balance.

Color blocking helps to create a strong visual as well as depth of product. Compartmentalizing allows the customer to concentrate on what gravitated them to the RMU and focus on the options available. Balancing and anchoring the RMU with shelving helps showcase the entire product line and adds weight to the display.


(After)
After
Yorkdale Shopping Centre, Oxford Properties

Continuous Color

(Before)
Before

This display is almost there–but not quite. The merchandising could use some energy and lighting and the fabric décor fights with the fixtures’ clean lines.

The backsplash of continuing blue color along with simple greenery, sets a mood and enhances the products’ visibility. In addition, the celebrity’s photograph at the bottom helps the credibility and association of the product to the RMU’s name.


(After) Rita Brownstein, Milos Design, visual merchandiser; Westfarms, Taubman
After
Rita Brownstein, Milos Design, visual merchandiser; Westfarms, Taubman

Brett Beaudette

Brett Beaudette serves as Lead Retail Designer and Design Manager for Mall of America, in addition to owning his own design consulting business, Ideal Productions & Design. Beaudette specializes in creating unique and successful inline, kiosk and RMU designs and merchandising strategies. He has been featured on HGTV and Travel Channel specials for his mall holiday décor and store design sets, and can be reached at brett@idealpd.net.
Publications of ICSC

1221 Avenue of the Americas, 41st Floor
New York, NY 10020
Phone: 781.709.2420
Fax: 781.829.1042

© 2000-2017 International Council of Shopping Centers

DRIVE business.
Make MONEY.
Find UNIQUE concepts.
DISCOVER hot products.

For only $29.95 you can have the industry's #1 resource.

Subscribe today and save!