Fall 2012
News Bytes

Since 2010, the number of temporary workers has far outpaced the growth in the general labor market. If you’re looking to hire temporary workers this holiday season, make sure they are integrated into the staff and made self-reliant. Have a specific plan for hours during peak season and for phasing out during the post-holiday season.

Source: snelling.com

Customized Contest

Think about how many cuddly cat videos you have watched on YouTube or how many cute baby contests moms love to take part in. It’s a known fact – your customers are crazy about contests. SnapApp Contests from SnappApp enables retailers to create customized contests that work across the web, social media and mobile units.

600

Millennials influence spending of up to $600 billion a year. And since one of the key characteristics of this demographic—most of whom are young people in their teens or early 20s—is that they like to do things in groups, figure out how your mall can incentivize customer visits through group classes or fun scavenger hunts.

Source: kizerandbender.com

Is Franchising for You?

If you have a unique concept and would like to grow it across many centers quickly, becoming a franchisor is one way to go. Franchisees follow a fixed business plan, pay upfront and regular franchise fees in exchange for a service or product that has an established marketing presence. Start your research at the International Franchise Association (franchise.org).

Picking up an established franchise is also a great way to expand your specialty retail business. Our franchise special in this issue (page 58) gives you tips and strategies to get you started in the right direction.

Temporary, a Permanent Trend?

Since 2010, the number of temporary workers has far outpaced the growth in the general labor market. If you’re looking to hire temporary workers this holiday season, make sure they are integrated into the staff and made self-reliant. Have a specific plan for hours during peak season and for phasing out during the post-holiday season.

Source: snelling.com

Hit Return

Return fraud can take many shapes and forms—return of stolen or used merchandise, and outdated goods costs your business money. This holiday season, make sure your staff knows your store’s return policy and that it is communicated to your customers either in writing on their receipts or through a sign in the store.

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