Spring 2016
19th Annual Visual Victories Awards

More than thirty years ago, when specialty retail was still a nascent industry, there was no such thing as an RMU, and a mall cart was an afterthought with large clunky wheels and a cash register hastily tacked on. Fast-forward to the present and we see sleek design, with sight lines integrated into the very fabric of specialty retail visual merchandising. Take a look at this year’s Visual Victories winners and you will be blown away by the ingenuity of the best in our industry, and the ways they make their RMUs and kiosks stand out.

In our 19th edition of these awards, we introduce temporary and pop-up stores into the mix, and you’ll even see some creative uses of parking lot spaces. As specialty retail evolves and grows, so do our annual Visual Victories awards. We hope you derive plenty of inspiration from these “stop-in-your-tracks” displays. Especially impressive is the Before and After section, where even small tweaks such as the addition of storage can yield jaw-dropping results. All our winners, drawn from a record-breaking number of entries, know that it takes more than just a great product to make a sale. Image, as they say, is everything.

The Visual Victories Awards celebrates achievements in seven categories:

  •  Best RMU Merchandising Display
  •  Best Overall Kiosk Design
  • Most Creative Promotional Cart or Kiosk
  • Most Creative Pop-Up Store Design
  • Most Creative Temporary Store Design
  • Most Inspirational Pop-Up / Temporary Store Window Display
  • Most Improved Retail Display (RMU or Kiosk)

Our panel of judges represents a diverse cross-section of the specialty leasing industry. We thank them for their invaluable contributions in helping make the contest a success.

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Poornima Apte

Poornima Apte is a Boston-area freelance writer and editor specializing in retail and the book publishing industry. Learn more at wordcumulus.wordpress.com.
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