Spring 2015
18th Annual Visual Victories Awards

Best Cart Display

Winner: Very Tiny Bling Little Things

Retailer: VTBLT
Location: Westfield Fashion Square, Los Angeles, CA
Center/Owner: Westfield
Entry submitted by: Leela Chengappa
Visual Merchandiser: Chang Ah Choi, VTBLT

Very Tiny Bling Little Things—a fashion accessories company selling a variety of rings, bracelets, necklaces and earrings—utilizes soft tones and uniformity here to create a calming atmosphere around its cart. The vibe draws in customers who look and linger. The company’s monochromatic approach to fixtures and display elements helps to draw and maintain focus on the product. The center display utilizes frames in a variety of sizes and thicknesses to help create interest while providing a means in which to display product groupings. Judge VanDrisse reinforces this with her observation, “I love the way you merchandised the product.” The logo carries its color by form of graphics to the lower section of the RMU, which helps with the overall branding.


First Runner-Up – Baby Cottons

Best-Cart-Design_2015_2ndRetailer: Georgi Inc. – Alexandre Granotier
Location: Sawgrass Mills, Sunrise, FL
Center/Owner: Simon Property Group
Entry submitted by: Sawgrass Team
Visual Merchandiser: Fernando Rodriguez, Octametro

Baby Cottons, a retailer devoted to selling the highest quality clothes made of soft Peruvian pima cotton for babies and children ages two to eight, maintains a well-disciplined format to this RMU display. Fixtures are created to work in harmony with the RMU, providing a strong visual and complement to the product as stated by Judge Fisher: “The design matches the product line—warm and inviting.” Signage and the baby blue color palette set the mood and, as Judge Baker notices, “has the feel of a newborn nursery.”


Second Runner-Up – Soap Stories

Best-Cart-Design_2015_3rdRetailer: Soap Stories
Location: The Mall at University Town, Sarasota, FL
Center/Owner: Taubman
Entry submitted by: Julia K. DeCastro
Visual Merchandiser: Robin Bliss and Matt Grace,
Display Queens, Studio G Designs

Soap Stories use of risers and merchandising elements help maintain clean lines and a merchandising plan that captures your attention and allows for easy shopability of the cart’s line of organic, handmade soap and skincare products. Judge Thomas comments, “I like the organization and clean lines of this RMU. I like how the retailer took advantage of the entire space by adding some height within their display.” The tile backdrops and glass jars help to pull this theme together and highlights the company’s sustainable and eco-friendly product line.

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Brett Beaudette

Brett Beaudette serves as Lead Retail Designer and Design Manager for Mall of America, in addition to owning his own design consulting business, Ideal Productions & Design. Beaudette specializes in creating unique and successful inline, kiosk and RMU designs and merchandising strategies. He has been featured on HGTV and Travel Channel specials for his mall holiday décor and store design sets, and can be reached at brett@idealpd.net.
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