Visual Merchandising

Visual Solutions

Make it Metal Sleek, funky, cutting-edge, sophisticated—you can strike any look with today's metal signage. Of course, no matter what materials they're made of... »

Visual Solutions

Natural Accents Can your display benefit from a touch of Mother Nature? Flowers can be displayed in their natural state to lend an air of elegance and luxury to your... »

How to Avoid Setup Day Hell

You've pulled an all-nighter to set up your cart, only to discover in the wee hours of the morning that your key prop is too wide, someone forgot the glue gun, and y... »

Insider Secrets to Dazzling Displays

What's the difference between a perfectly fine product display and an eye-popping showcase that compels the shopper's attention? In a word: focus. In the competitive... »

10th Annual Visual Victories Awards

Our Winners This year we received a record 1,000 photos for our Visual Victories Awards, which honor the retailers, visual merchandising professionals, and leasing m... »

Seductive Displays

A large portion of purchases during the holiday season are emotion-based—and the best way to tap into shoppers' emotions is by appealing to their senses, start... »

Creating Displays that Pop

Solution: Risers, props and a visually arresting exotic theme A lack of elevation in the original display makes merchandise appear flat and unexciting. Plus, the pre... »

The Psychology of Impulse Buying

Understand the customer. Those may be the three most important words for a specialty retailer. Experts say they're the absolute core of business. Why do customers do... »

Props that Pop!

Nothing "sells itself." Having the right product in the right mall isn't enough—it needs to call out to shoppers in a way that stands out from big-name, big-bu... »

Looking Good

Your business has to have an identity. Sure, it has a name, but there's more to it than that. Your retail identity is a combination of elements—name, products,... »

Creating Your Retail Look

Your business has to have an identity. Sure, it has a name, but there's more to it than that. Your retail identity is a combination of elements—name, products,... »

Windows That Sell

A good display window can sell hundreds, even thousands, of dollars' worth of merchandise if that merchandise is properly presented, according to Neil McGowen, Sr., ... »

Words That Sell

They're everywhere. Easy to put to work, and easy to dismiss if they don't get the job done. They work 24/7—and you don't even have to pay them. Perfect employ... »

The Power of Color

Color has always been part of the zeitgeist, the mood of an era, especially for goods like fashion, home furnishings, and cars. Major cultural shifts create marked c... »

Creating Visual Appeal

The specter of competition from online retail strikes fear in the hearts of specialty retailers and mall developers everywhere. Although the Internet may offer shopp... »
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