Sponsorships

Block Party, Millennial Style

Simon and Refinery29 join forces to stage The Shopping Block tour, aimed at drawing a younger crowd to malls across America. Starr Cumming This past fall, Simon... »

Metrics Matter

The third annual Shopping Center Sponsorship & Advertising Conference drove home some important lessons for attendees. Provocative questions provided an ongoi... »

Franklin Flea: A First for Philly

PREIT’s efforts to rejuvenate one vacant department store space paid off handsomely enough to have it become a model across all properties. Each year The Internat... »

An Expanding Specialty

The emergence of creative new opportunities in specialty leasing is opening up new streams of revenue. It is clear now that when The Rouse Company opened Faneuil Ha... »

Selling Sponsorship Opportunities

Developers are increasingly looking for ways to drive net operating income—the fastest way to do it is through driving alternative revenue, sponsorship and media/a... »
Publications of ICSC

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