Merchandising and Marketing

The Psychology of Impulse Buying

Understand the customer. Those may be the three most important words for a specialty retailer. Experts say they're the absolute core of business. Why do customers do... »

Website Savvy

For specialty retailers large and small, a Web presence is a must. Contrary to what some cart and kiosk retailers think, a website doesn't compete with your mall loc... »

Props that Pop!

Nothing "sells itself." Having the right product in the right mall isn't enough—it needs to call out to shoppers in a way that stands out from big-name, big-bu... »

Looking Good

Your business has to have an identity. Sure, it has a name, but there's more to it than that. Your retail identity is a combination of elements—name, products,... »

After the Trade Show

Trade shows are great for discovering new products and making new contacts. But all too often, people who attend them come back to mountains of backed-up work and so... »

The Eight Secrets of Great Radio Ads

A good radio commercial pulls customers. A bad commercial disappears into thin air. How do you make a good one? By knowing a few basics—and the eight secrets. ... »

Take Note!

Attending a trade show is a great way to find new products and spot industry trends. If you're like most people, though, you get hit with more information than you c... »

Successful Print Publicity

Incredibly, one of the most potent tools for boosting customer traffic, word-of-mouth referrals and, yes, sales doesn't cost a dime: print publicity. Even more incre... »

It’s A Wrap!

Good things come in small packages. Big ones, too. And they're especially good when you wrap your customers' purchases with all the trimmings. Gift-wrapping is the t... »

Up Your Profits By Upselling

Upselling: Identifying additional customer needs and meeting those needs with additional merchandise. Most retailers know they should do it. And those who do upsell ... »

Postcard Power!

Here's a quiz: You want to invite your best customers to a customer-appreciation event. How do you get the message out? A display ad's not the answer: It addresses t... »

Creating Your Retail Look

Your business has to have an identity. Sure, it has a name, but there's more to it than that. Your retail identity is a combination of elements—name, products,... »

Windows That Sell

A good display window can sell hundreds, even thousands, of dollars' worth of merchandise if that merchandise is properly presented, according to Neil McGowen, Sr., ... »

Chamber of Commerce – Untapped Gold

Are you getting the profits you want from your retail business? You may not know it, but you're probably not far from an untapped gold mine: your local chamber of co... »

Newsletters That Pay

If you're like most retailers, you figure you'd make more sales if you could only get your
message out to a large number of your target customers. And you'd be r... »
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