Merchandising and Marketing

After the Trade Show

Trade shows are great for discovering new products and making new contacts. But all too often, people who attend them come back to mountains of backed-up work and so... »

Looking Good

Your business has to have an identity. Sure, it has a name, but there's more to it than that. Your retail identity is a combination of elements—name, products,... »

Take Note!

Attending a trade show is a great way to find new products and spot industry trends. If you're like most people, though, you get hit with more information than you c... »

The Eight Secrets of Great Radio Ads

A good radio commercial pulls customers. A bad commercial disappears into thin air. How do you make a good one? By knowing a few basics—and the eight secrets. ... »

Successful Print Publicity

Incredibly, one of the most potent tools for boosting customer traffic, word-of-mouth referrals and, yes, sales doesn't cost a dime: print publicity. Even more incre... »

It’s A Wrap!

Good things come in small packages. Big ones, too. And they're especially good when you wrap your customers' purchases with all the trimmings. Gift-wrapping is the t... »

Up Your Profits By Upselling

Upselling: Identifying additional customer needs and meeting those needs with additional merchandise. Most retailers know they should do it. And those who do upsell ... »

Postcard Power!

Here's a quiz: You want to invite your best customers to a customer-appreciation event. How do you get the message out? A display ad's not the answer: It addresses t... »

Creating Your Retail Look

Your business has to have an identity. Sure, it has a name, but there's more to it than that. Your retail identity is a combination of elements—name, products,... »

Windows That Sell

A good display window can sell hundreds, even thousands, of dollars' worth of merchandise if that merchandise is properly presented, according to Neil McGowen, Sr., ... »

Newsletters That Pay

If you're like most retailers, you figure you'd make more sales if you could only get your
message out to a large number of your target customers. And you'd be r... »

Chamber of Commerce – Untapped Gold

Are you getting the profits you want from your retail business? You may not know it, but you're probably not far from an untapped gold mine: your local chamber of co... »

Words That Sell

They're everywhere. Easy to put to work, and easy to dismiss if they don't get the job done. They work 24/7—and you don't even have to pay them. Perfect employ... »

Free Exposure: Catching the Media’s Eye

The next time you read your local newspaper or magazine, pay attention to how many news or feature articles mention the name of a local businesses. Those mentions re... »

Merry Ideas for Great Holiday Sales

If you're looking toward the holiday with more dread than delight, you're not alone. Many shell-shocked retailers have their ghosts of Christmas past: Rude customers... »
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