Merchandising and Marketing

The Coming of Age of Cause Marketing

You see them everywhere, those ribbon decals in yellow or pink or other colors that are slapped on cars and windows to proclaim the owner's support of the troops or ... »

Website Savvy

For specialty retailers large and small, a Web presence is a must. Contrary to what some cart and kiosk retailers think, a website doesn't compete with your mall loc... »

Props that Pop!

Nothing "sells itself." Having the right product in the right mall isn't enough—it needs to call out to shoppers in a way that stands out from big-name, big-bu... »

The Eight Secrets of Great Radio Ads

A good radio commercial pulls customers. A bad commercial disappears into thin air. How do you make a good one? By knowing a few basics—and the eight secrets. ... »

Take Note!

Attending a trade show is a great way to find new products and spot industry trends. If you're like most people, though, you get hit with more information than you c... »

Looking Good

Your business has to have an identity. Sure, it has a name, but there's more to it than that. Your retail identity is a combination of elements—name, products,... »

After the Trade Show

Trade shows are great for discovering new products and making new contacts. But all too often, people who attend them come back to mountains of backed-up work and so... »

Successful Print Publicity

Incredibly, one of the most potent tools for boosting customer traffic, word-of-mouth referrals and, yes, sales doesn't cost a dime: print publicity. Even more incre... »

It’s A Wrap!

Good things come in small packages. Big ones, too. And they're especially good when you wrap your customers' purchases with all the trimmings. Gift-wrapping is the t... »

Up Your Profits By Upselling

Upselling: Identifying additional customer needs and meeting those needs with additional merchandise. Most retailers know they should do it. And those who do upsell ... »

Postcard Power!

Here's a quiz: You want to invite your best customers to a customer-appreciation event. How do you get the message out? A display ad's not the answer: It addresses t... »

Windows That Sell

A good display window can sell hundreds, even thousands, of dollars' worth of merchandise if that merchandise is properly presented, according to Neil McGowen, Sr., ... »

Chamber of Commerce – Untapped Gold

Are you getting the profits you want from your retail business? You may not know it, but you're probably not far from an untapped gold mine: your local chamber of co... »

Newsletters That Pay

If you're like most retailers, you figure you'd make more sales if you could only get your
message out to a large number of your target customers. And you'd be r... »

Creating Your Retail Look

Your business has to have an identity. Sure, it has a name, but there's more to it than that. Your retail identity is a combination of elements—name, products,... »
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