Merchandising and Marketing

An Online Presence for Carts

Kamal Punjabi launched MallCartNetwork.com to assist consumers in easily finding information online about existing carts and kiosks. It was a while ago that Kamal Pu... »

Facebook Deals

Malls are now leveraging the power of Facebook to increase consumer traffic and spending. Millions of people log on to Facebook each day to share their lives with f... »

Mall Maps and Metrics

A mall app is a win-win for your customers and you. Imagine knowing precisely how your customers are navigating through the mall and where they stop during a visit.... »

From Pushcart to RMU

Thirty years ago, specialty retail was born and the pushcart was pressed into service. One visual merchandiser reminisces about those humble beginnings, the evolutio... »

SRR’s 14th Annual Visual Victories Award Winners

Specialty Retail Report knows quality visual merchandising is a vital cornerstone to success in the industry. A beautifully merchandised cart or kiosk makes an insta... »

Tradeshow Time

A tradeshow is a perfect vehicle to hone your professional skills, make new contacts in the industry and refresh old ones. As a specialty retail professional, atten... »

Color Makes a Splash!

Regularly updating your merchandise displays is a great way to draw customer attention; and one of the simplest ways to do just that is by the judicious use of color... »

Trends Trackers, Winter 2011

Crazy for Cupcakes These sweet confections continue to do delectable business at malls around the country. Also hot? Cupcake-related accessories! Tweens are the hot ... »

Mobile Marketing on the Move

Technology has always played a major role in the evolution of the retail industry. From the introduction of the barcode to the installation of the first IBM 3660 sup... »

Blockbuster Holiday Strategies

The economy might be on shaky ground but this doesn't mean that your holiday sales have to be. Here are some strategies to make the 2010 holiday season one of the mo... »

Profit from Holiday Promotions

Working in tandem with mall management can make your planned holiday promotions doubly successful. Here are five tips to make it happen. Whether you operate your spe... »

Profitable Promotions

Retail merchandising units in malls often do a terrific job advertising for local businesses or even in-house stores. Here are some examples of what it takes to crea... »

Driving Sales Using Mobile Marketing

Mobile Methods As shopping centers are fine-tuning their mobile marketing strategies, here's a look at some methods that have been tried and tested.
Duffy C. Wei... »

Trends Trackers, Fall 2010

It really is true that every cloud has a silver lining. That saying holds true in retail as well—where the recession has made room for certain concepts to flourish... »

Public Relations, Social Media and Blogs: They Go Hand-in-Hand

How to reach bloggers Bloggers have staked out a strong claim as the latest peddler of news and opinion in a field that had been ruled by print and broadcast journal... »
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