Marketing for Stores and Products

Innovative Shop-Small Events Across America

Back in 2010, American Express held its first ever Small Business Saturday on the day after Black Friday; the event is designed to encourage holiday shoppers across ... »

Make Your Pop-Up Look Permanent

Some pop-ups are meant to look temporary, but follow this advice if you want to convince any customer that your shop is permanent. It’s often said that if you w... »

Strategies for Small Business Saturday

Last year’s Small Business Saturday was a big success and plans for are under way to make November 30, the biggest Shop Small initiative yet. Here are some ideas y... »

Get Noticed

You’ve got an extra special holiday event planned. Or a special product that is just begging to get some air time. How do you get the media—and therefore, your c... »

Instant Message

Accentuate your marketing message by effective use of props. They can draw attention to your kiosk or inline store and creatively tie in with your products’ overal... »

Mall Operations

Mall operations take on a new meaning as hospitals show off a new robotic system in center court. When St. Catherine of Siena Medical Center in Smithtown, NY, wante... »

Small Business Saturday = Super Sales!

Leverage the power of Small Business Saturday to really increase your profits this year. Here are ten tips to get you started. A national initiative, Small Business... »

Beyond Coupons: Mobilizing Mobile Shoppers

Mobile loyalty helps solve traditional loyalty program problems. For retailers, mobile technology is providing new strategic opportunities to overcome problems assoc... »

Scoring Sales with Small Business Saturday

During the holiday shopping season, you need every tool in your arsenal to boost your 
bottom line. Here's one designed to drive customers to your cart or kiosk th... »

How can a specialty retailer drive traffic to the cart, kiosk or RMU?

Lori Lesko, Director of Real Estate at Calendar Club / Go! Toys & Games
Lori Lesko, Director of Real Estate at Calendar Club / Go! Toys & Games<... »

Want Customers to Find Your Product?
There’s an App for That!

Westfield's mobile app introduces new product search feature. Shoppers tired of searching the local mall to find just the right pair of shoes, sunglasses, or maybe... »

An Online Presence for Carts

Kamal Punjabi launched to assist consumers in easily finding information online about existing carts and kiosks. It was a while ago that Kamal Pu... »

Facebook Deals

Malls are now leveraging the power of Facebook to increase consumer traffic and spending. Millions of people log on to Facebook each day to share their lives with f... »

Mall Maps and Metrics

A mall app is a win-win for your customers and you. Imagine knowing precisely how your customers are navigating through the mall and where they stop during a visit.... »

Trends Trackers, Winter 2011

Crazy for Cupcakes These sweet confections continue to do delectable business at malls around the country. Also hot? Cupcake-related accessories! Tweens are the hot ... »
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