Merchandising and Marketing
Remember that popular slogan—image is everything? In the common area, that mantra sure works. No matter how wonderful your products, if your RMU is cluttered or doesn’t grab customers’ attention in an instant, you’ve lost a crucial chance to make a sale. Quality merchandising on small units can be especially challenging but the winners of our 16th annual Visual Victories Awards prove that it can be done well. These arresting displays serve as inspiration to all of us—to put in everything it takes to create one dynamic, beautiful visual statement.
It is not we alone who believe in the power of visual merchandising. Our sponsors—Glimcher Realty Trust and Ivanhoe Cambridge—do as well. We are grateful for their participation and by the example they set at each and every one of their centers—that quality merchandising is critical for proven sales results.
Continue Reading »
Not enough storage room. Poor lighting. Sound familiar? You can make your fixtures work for you. This retailer’s example tells you how. The difference between good and great sales can all come down to merchandising; and nothing can break a good merchandising display like the wrong kind of fixture.
Continue Reading »
Mall operations take on a new meaning as hospitals show off a new robotic system in center court.
Continue Reading »
You’ve got all your ducks in a row: the right products, the right center, the right merchandising. Our countdown to the holidays gets you ready for that one last push so everything goes according to plan.
Continue Reading »
Sometimes it’s easy to overlook the elements of visual merchandising principles. Here’s a look at how three carts have stuck to the basics with bold results. A cart rollout is a special opportunity to merchandise from scratch. The recent cart rollout at the Valencia Town Center in Valencia, CA, included 20 RMUs with a new [...]
Continue Reading »
Leverage the power of Small Business Saturday to really increase your profits this year. Here are ten tips to get you started. A national initiative, Small Business Saturday encourages customers to shop and support local community businesses, on the day after Black Friday. Considered a movement by many, Small Business Saturday helps retailers
Continue Reading »
Industry professionals exchange success strategies at the first trade conference devoted to sponsorship and advertising in malls. The first Shopping Center Sponsorship and Advertising Conference was abuzz with industry catchphrases like scalable, big data, and brand-direct. The trade event, exclusive to the shopping center industry, was
Continue Reading »
A record number of attendees. Fun social events. The first graduating class from the Specialty Leasing Designation Program. This year’s SPREE was one to remember.
Continue Reading »
In London, Westfield has created two destination shopping centers—Westfield London and Westfield Stratford—that are both architecturally stunning and merchandised with some of the best international brands. Here is a sampling of four highly productive kiosk retailers with innovative designs.
Continue Reading »
The third edition of the annual Specialty Retail Hall of Fame awards again saw outstanding industry professionals recognized for their contributions. Inductees were recognized at a special luncheon at SPREE; the event was sponsored by F. C. Dadson, a Greenville, WI-based RMU and kiosk manufacturer.
Continue Reading »
If there’s one thing that can make an instant impression and boost sales, it’s a beautifully merchandised cart. Specialty Retail Report knows that high-impact visual merchandising is key to success in the industry.
Continue Reading »
