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August 11th, 2013
Nebraska Crossing Outlets Mall Will Feature Interactive Technology

by Barbara Soderlin
Omaha.com

Gretna, NE – Shoppers will come to the new Nebraska Crossing Outlets center for names like Coach, J. Crew and Ann Taylor.

But they might stay longer, spend more and tell their friends about it on social media thanks to firms whose names aren’t usually associated with a shopping trip — CenturyLink, Salesforce.com, Conference Technologies Inc.

Those businesses are working with Nebraska Crossing, scheduled to open Nov. 15, to create what mall developers call a “mobile-first” shopping experience that caters to the way consumers now interact with their favorite brands.

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