February 21st, 2012

Pop-Up Stores Are the New Marketing Trend

posted in: news, pop up stores

Korea – Temporary so-called “pop-up” stores are now seen as an effective marketing tool to promote new products as the cycle of technological innovation and trends changes faster and faster.

Samsung Electronics has since last week opened a pop-up store at COEX in Samseong-dong to promote its new Galaxy Note smartphone. The temporary sales outlet offers free caricature drawing and name engraving services for customers.

Dongsuh Foods, which recently launched instant ground coffee Kanu, opened a pop-up café in Garosugil, Sinsa-dong, at the end of last year. Actor Gong Yoo, who models for Kanu, made coffee for customers on opening day. Some 100,000 people visited the store in two weeks, and Dongsuh opened an additional pop-up café in Busan.

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